Shoppers valued healthier, greener foods, but still chose meat

The Medical News · 4h ago

In a discrete choice experiment involving 272 Dutch adults, researchers examined how people valued meat, meat replacers, and legumes across pasta and traditional potatoes-meat-vegetables meals. Health and sustainability labels ranked highly, but participants still tended to favor meat when measured product attributes were held constant, with only modest differences across meal settings.

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Shoppers valued healthier, greener foods, but still chose meat

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