Sauna rituals and expansion plans feature strongly in early bathhouse survey findings

Global Wellness Institute ·
Health & Medicine United States

Media Alert: Sauna rituals and expansion plans feature strongly in early bathhouse survey findings Early findings from the 2026 Bathhouse & Thermal Wellness Development Benchmark Survey highlight guided experiences and event saunas: 77% of 47 respondents offer or plan guided thermal programming, while 62% have or plan a large-format/event sauna. Among the 37 currently operating respondents, 43%…

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